Posts

Harvey Specter: Personal brand master

What the fictional icon can teach us about real-world personal branding.

How to target aspirational ICPs in content

And a quick checklist to verify whether you should.

The future of search

Predictions for Google and AI

Is your content “on-brand”?

The importance of making brand the cornerstone of your marketing strategy.

AI: reaper or revolutionary for search?

Does AI spell the end of “Googling” as we know it?

The art of building in public

How founders use this storytelling tactic to inspire and engage