WORDS. HAVE. POWER.
We use them to spark memory, forge connection, and build lasting brands.
Tell us your story – we’ll craft something unforgettable together.

Ways to work with us
Words are only the beginning. Join a growing list of brands who have trusted us to craft their story.
For founders, small businesses (and marketing managers wearing all the hats) who need clarity and direction in their brand messaging and content strategy
For agencies and businesses of all sizes that need expertly crafted content plans and copywriting – without the stress of doing it yourself.
For entrepreneurs and business owners who prefer to take control of their brand and content – with a little strategic guidance along the way.
Not quite sure where to start?
Book a discovery call, and our resident storyteller will help craft the right solution for your brand.
One bar. Twelve archetypes. Where does your brand sit?
Your brand isn’t just how you look – it’s how you’re remembered.
Archetypes help shape your story, guide your voice and build an identity that sticks.
Discover yours and start crafting.
Meet our head storyteller
Hi, I’m Cass. I started Wordcraft to bring “old-school” advertising principles into the digital age – the kind rooted in brand resonance, not keyword rankings.
Think Mad Men meets the feed.
Because in a landscape increasingly driven by algorithms, automation and AI, the only real way to leave a lasting impression is to tell a good story.
I don’t do shortcuts. Or short-term strategy.
Instead, I help you build clarity, consistency and credibility.
Clarity in your positioning.
Consistency in your presence.
Credibility in your story.
So when it’s time for your audience to buy, you’re already top of mind.
TL;DR? If you believe in the power of memory in marketing, Wordcraft was made for you.
What people are saying
Nice words from clients, partners and coworkers.
Crafted for connection
Our portfolio is a collection of brand stories, campaigns and content crafted to leave a lasting impression.
Explore the work that has helped shape how our clients are remembered.
Discover what’s Top of Mind at Wordcraft.
How to target aspirational ICPs in content
And a quick checklist to verify whether you should.
The future of search
Predictions for Google and AI
Is your content “on-brand”?
The importance of making brand the cornerstone of your marketing strategy.
AI: reaper or revolutionary for search?
Does AI spell the end of “Googling” as we know it?
The art of building in public
How founders use this storytelling tactic to inspire and engage
Ready to tell your story?
Let’s make an impact together. Book a discovery call with our resident storyteller and let’s craft the right solution for your brand.