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"Marketing doesn't work for us."
"Content doesn't get leads."
"I just need more sales."
I've heard it all before – and honestly? I get it.
When you're just starting out, you have to prioritise revenue-driving activity.
No distractions. Just get cash in the door.
I'm a small business owner too. These are the same problems I faced when I launched Wordcraft back in August 2024.
But at some point, you outgrow survival mode
.
You start looking beyond word-of-mouth. You run ads. You post on LinkedIn. You try new tactics.
And when the leads aren't quite right?
You blame the channel. Or the agency. Fire the solo marketer you hired to be a one-man band (that was me once – I still have trauma).
Or maybe you pull the plug completely, and go back to: "Marketing isn't for us after all."
The truth is you can get pretty far with an unclear message.
But eventually, it holds you back.
Clarity is your competitive advantage.
Because the best offer doesn't always win the business.
👉 The clearest one does.
The most memorable. The one people can instantly describe, recall, and say yes to. The one that makes people say: "I need that."
But don't go rewriting your tagline for the 100th time. Tweaking copy over and over won't help. Because a poorly worded tagline isn't the problem – it's a symptom.
I know this, because I've been there.
Struggling to find the words. Overthinking every LinkedIn post.
Redoing my website three times in three months (yes, really).
It's hard to get clear on something you're so close to.
So I went to the source.
I listened to my customers. I asked questions. I stopped trying to be clever – and focused on being clear.
And once I nailed my story? Everything changed.
This is what I help founders and small teams do:
✅ Sharpen their message
✅ Clarify their story
✅ Build content that gains momentum with every post
Because when your message is clear, your value becomes obvious.
And obvious is powerful.
Want help making your story land?
Reply to this email or WhatsApp me.
Let's get people to finally get what you do.
Not ready yet? That's cool too.
Next week won't be as bottom of funnel. Promise.
—
Cass
Founder, Wordcraft
Messaging so sharp it carves out space in your audience’s mind.