Answer “why you” before they ever have to ask.
Not with a War & Peace backstory. Not with another “we’re not like other brands” cliché.
But with the parts of your story that show:
✅ The human behind the screen ✅ Your experience and expertise ✅ That you know their unspoken fears ✅ And that you’ve got the solution
Before transforming it into messaging so sharp it carves out space in their mind.
Give me your email 👉
Give me your email 👇
Subscribing probably won’t double your revenue by next month.
But it will help you:
✅ Cut through the overthinking and second-guessing ✅ Write with clarity, instead of chaos ✅ Make building your brand online feel a hell of a lot easier
One email. Once a week. Worth remembering.
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Mad Men meets the feed
Wordcraft is built on a simple belief: algorithms change, but clear messaging compounds.
We take the timeless advertising principles from Madison Avenue and adapt them for the digital feed.
No box-ticking content calendars in sight.
We’re all about shaping your story into a strategic, repeatable message, and delivering it where it creates opportunities.
Hi, I’m Cass Whitaker
Founder of Wordcraft. Seasoned copywriter. Brand strategist. Former Head of Content. Favikon LinkedIn Top Creator 
(Catching up to Daenerys with all these titles lol)
This site’s a little lean right now. I’m practicing what I preach and making sure every word is worth reading.
In the meantime:
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