WORDS. HAVE. POWER.
Used wisely, they can spark memory, forge connection, and cast a spell over your audience.
Tell us your story – we’ll craft something unforgettable together.
Ways to work with us
Words are only the beginning. Join the growing list of brands who trust us to craft their story.
For founders, small businesses (and marketing managers wearing all the hats) who need clarity and direction in their brand messaging and content strategy
For agencies and businesses of all sizes that need expertly crafted content plans and copywriting – without the stress of doing it yourself.
For entrepreneurs and business owners who prefer to take control of their brand and content – with a little strategic guidance along the way.
Not quite sure where to start?
Book a discovery call, and our resident storyteller will help shape the right solution for your brand.
One bar. Twelve archetypes. Where does your brand sit?
Your brand isn’t just how you look – it’s how you’re remembered.
Archetypes help anchor your story, guide your voice and build an identity that resonates.
Discover yours and start crafting.
Meet our head storyteller
Hi, I’m Cass. I started Wordcraft to bring “old-school” advertising principles into the digital age – the kind rooted in brand resonance, not rankings.
Think Mad Men meets the feed.
Because in a landscape increasingly driven by algorithms, automation and AI, the only real way to leave a lasting impression is to tell a good story.
I don’t do shortcuts. Or short-term strategy.
Instead, I help you build:
Clarity in your positioning.
Consistency in your presence.
Credibility in your story.
So when it’s time for your audience to buy, you’re already top of mind.
TL;DR? If you believe in the power of memory in marketing, Wordcraft was made for you.
What people are saying
Nice words from clients, partners and coworkers.
Head of Acquisition at RMIT Online
Cass’ understanding of the wider marketing landscape means her insights and proposed solutions are always well-informed. A-Grade Marketer!
Head of Content at Pattern
Cass is an inspiring leader, a powerful storyteller and a marketing powerhouse. It's been an absolute pleasure working with her.
Founder at Performance Marketer
I cannot recommend Cass enough to anyone. Her skill in storytelling and writing, her quick adaptability and honesty are unparalleled!
CRM & Loyalty Specialist
If you’re looking for a content creator that really gets your brand, while delivering multiple tasks and deadlines, look no further!
Senior Copywriter
Cass’ guidance and advice is always thoughtful, which bears out in the quality of work produced by the junior writers she has trained.
General Manager at MP Digital
Originally hired to lead content, Cass was quickly managing our new agency’s brand launch. She is an absolute pleasure to work with.
Head of People at Wellcomm Worldwide
Cass is a hard-working, professional leader who is always willing to deal with challenges head-on. She would be an asset to any business.
UX Designer
Cass’ ability to work with cross-functional teams, communicate ideas and provide clear direction makes her a transformational leader.
Crafted for connection
Our portfolio is a collection of brand stories, campaigns and content crafted to leave a lasting impression.
Explore the work that has helped shape how our clients are remembered.
Discover what’s Top of Mind at Wordcraft.
Harvey Specter: Personal brand master
What the fictional icon can teach us about real-world personal branding.
Emma Reilly
How to target aspirational ICPs in content
And a quick checklist to verify whether you should.
Cass Whitaker
The future of search
Predictions for Google and AI
Cass Whitaker
Is your content “on-brand”?
The importance of making brand the cornerstone of your marketing strategy.
Cass Whitaker
AI: reaper or revolutionary for search?
Does AI spell the end of “Googling” as we know it?
Cass Whitaker
The art of building in public
How founders use this storytelling tactic to inspire and engage
Cass WhitakerReady to tell your story?
Book a discovery call and our resident storyteller will help uncover your core narrative – shaping it into a message your audience won’t forget.
